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Provided by the U.S. Postal Service |
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12 secrets to getting more response
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12 ways to drive traffic to your store
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highlight an offer
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emphasize benefits
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put a p.s. on your letter
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make it personal
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mail frequently
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put in a business reply card
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start a club
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add a fragrance
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add a free gift
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change the size
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tell people what you want them to do
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tie in with a timely product
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hold a private sale
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hold a drawing
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mail often
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start a birthday/anniversary club
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get behind a local charity
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send a coupon calendar
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start a store newsletter
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guest speakers, demonstrations
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get an endorsement
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remind customers to come in
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hold a block party/sidewalk sale
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start a referral incentive program
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6 ingredients that sell
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6 features of design that sells
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attention
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interest
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desire
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action
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cost
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need
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one thing dominates the page
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minimize typeface variety
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white space
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easy to read text
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use relevant illustrations
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clear, visible logo and call to
action
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5 habits of highly effective postcards
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Marketing Do's and Don'ts
Direct Mail Marketing Services |
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